This is the brand identity and visual image officially announced by Sandvik to the world. It not only presents a more modern Sandvik to the world, but also expresses the three core elements of Sandvik's development-proactive partnerships, forward-looking solutions and sustainable development concepts-in a visual way.On the road of development and evolution, Sandvik has undergone continuous changes and reshaped itself, and has once again appeared with a new look.
In the past few years, Sandvik has implemented a new strategy and set a common goal: we lead change and drive the world forward through engineering technology.
Combined with this strategy, Sandvik has made many major decisions: the original Sandvik material technology business area was divested and listed on NASDAQ Stockholm under the name Alleima; the group has made a number of valuable acquisitions in the fields of software solutions, round shank tools, medical, ground support, mine planning, etc...It is in such a series of actions and practices that Sandvik has also completed a self-innovation and reshaping.
Today, Sandvik is striding on the road of transformation. In the mining industry, manufacturing industry, infrastructure industry and other fields, it combines hardware, software and digital solutions to build a leading and unique market position, helping many customers improve sustainability and productivity on a global scale.At the same time, Sandvik is also more focused on collaboration and joint innovation with customers in order to continue to provide more excellent and leading solutions, which has become an important engine and driving force for the development of the industry.
Such a vibrant and innovative Sandvik needs to use a new brand identity and visual image to reflect the company's purpose and strategy.It is precisely in this way that after repeated discussions and countless careful designs, Sandvik's new brand identity and visual image came into being.
This brand logo is the product of a combination of tradition and innovation. Its design is inspired by the Sandvik logo in 1962, which is a tribute to the company's tradition and history.At the same time, it also introduces a new symbol, as a key carrier of the Sandvik brand and a symbol of the company's purpose, representing “progress” and “cycle”, vividly summarizing Sandvik's commitment to using engineering technology to drive the world forward.
Facing the future, with a new brand identity as a new starting point, Sandvik will continue to ride the wind and waves on the road of innovation, work with more partners to move forward, lead change, turn promises into reality, and inject more power into the development of the industry and the progress of the world!
This brand logo is the product of a combination of tradition and innovation. Its design is inspired by the Sandvik logo in 1962, which is a tribute to the company's tradition and history.At the same time, it also introduces a new symbol, as a key carrier of the Sandvik brand and a symbol of the company's purpose, representing “progress” and “cycle”, vividly summarizing Sandvik's commitment to using engineering technology to drive the world forward.
Facing the future, with a new brand identity as a new starting point, Sandvik will continue to ride the wind and waves on the road of innovation, work with more partners to move forward, lead change, turn promises into reality, and inject more power into the development of the industry and the progress of the world!
Sandvik's brand identity and visual image are completely refreshed!
